Websites for Tradies That Make the Phone Ring
Websites for tradies have one job: get the customer to call you, not the next tradie in the search results. Most of those customers are on a phone, often with water on the floor or the power out, and they decide in seconds whether you look like the right person for the job.
wow.digital designs and builds tradie websites for plumbers, electricians, builders, landscapers and other trades across Australia, backed by more than 15 years of experience in web design, development and SEO. Every site is built around a tap-to-call button, the jobs you want more of, the areas you cover and the proof that you are licensed and good at what you do.
Starting out or on a tight budget? Our two-page websites start from $500, a flat price with no hidden fees for that scope.
Get a quote for your tradie website.
What a Tradie Website Needs to Do
Tradies get two kinds of customer, and a good tradie website serves both:
| Urgent job | Planned job | |
|---|---|---|
| Examples | Burst pipe, no hot water, power out, blocked drain | Renovation, new deck, switchboard upgrade, landscaping |
| How they search | "Emergency plumber near me" on a phone | "Bathroom renovation Norwood", often on a laptop, comparing several tradies |
| What they need to see | Your number, that you cover their suburb, and that you can come today | Photos of similar jobs, reviews, your licence and how you quote |
| What makes them act | A call button they can tap without scrolling | A quote form that is quick to fill in on a phone |
A site built only as a brochure misses both. The urgent customer cannot find the number fast enough, and the planned customer cannot see enough of your work to trust you with a $30,000 job.
What Goes Into Our Tradie Websites
- Tap-to-call on every screen. Your number stays in reach on a phone, so nobody has to hunt for it.
- A page for each job you want more of. Hot water systems, switchboard upgrades, retaining walls: each service gets its own page, so Google can match it to the search.
- Your service areas. The suburbs and regions you cover, stated plainly, with pages for the main areas on larger sites.
- Licence, insurance and memberships. Your licence number, ABN, insurance and trade association memberships where customers can see them.
- Real photos of your work. Before and after shots from your own jobs. A phone camera is fine; stock photos of smiling models are not.
- Reviews. Your Google reviews, shown on the site and linked back to your Google Business Profile.
- A short quote form. Name, number, suburb and the job, with the option to attach photos so you can price it before you visit.
- Fast on mobile. Built to load quickly on a phone with patchy reception, which is where most tradie customers are.
- SEO foundations. Page titles, headings, LocalBusiness structured data and enquiry tracking, set up before launch.
The $500 two-page site covers the essentials: a home page and one more page, with tap-to-call, your services, areas, licence and reviews. Larger sites add a page for each service and area.
Tradie Web Design by Trade
Plumbers and gasfitters
Much of a plumber's work is urgent, so the call button and the areas you cover matter more than anything else. Give hot water, blocked drains, gas fitting and leak detection their own pages, and name the hot water brands you install and service, because customers search by brand.
Electricians
Switchboard upgrades, EV chargers, solar and safety inspections are planned jobs with higher values, and customers compare. Pages that explain what each job involves, what affects the price and how you keep it safe and compliant give them a reason to pick you.
Builders and renovators
Bigger jobs mean longer decisions. A builder's website needs a portfolio of finished projects, a clear description of how you quote and run a build, and trust signals such as your licence and memberships of bodies like Master Builders or HIA.
Landscapers and gardeners
Landscaping sells on pictures. A gallery organised by job type, such as paving, retaining walls, turf and gardens, does more than a long list of services. Separate design-and-build work from regular maintenance, because the customers are different.
Air conditioning, roofing, painting and other trades
Every trade has its own search patterns: air conditioning peaks in the first heatwave, roof repairs after a storm, painting before a sale. We plan the pages around the jobs and seasons that bring you work.
Your Licence Number Belongs on Your Website
In South Australia, Consumer and Business Services says "by law, every builder and tradesperson must display their licence number on any advertising, including on social media, their website and business card" (Consumer and Business Services). Other states and territories set their own rules, so check with your state's licensing body.
Beyond the law, a visible licence number reassures customers who have heard about unlicensed operators. We put it in the footer of every page and on the contact page.
A Website, hipages, Airtasker or a Facebook Page?
| Option | Good for | The catch |
|---|---|---|
| Lead marketplaces such as hipages or Airtasker | Filling the diary while you are new | You pay fees or for leads, and customers compare several tradies on the same job |
| Facebook or Instagram page | Showing recent jobs to people who already know you | Rarely found by people searching Google for a tradie |
| Google Business Profile | Appearing in Google Maps for nearby searches | Works best with a website to link to and confirm what you do |
| Your own website | Calls from Google that come straight to you | Takes an upfront cost and a few months to rank |
They work best together. Your Google Business Profile and your website feed each other, and the marketplaces can fill gaps while the website builds up.
Getting Found on Google: SEO for Tradies
When someone searches for a tradie, Google shows a map with a few local businesses before the normal results. Google says local results "are mainly based on relevance, distance, and popularity" (Google Business Profile Help). A website helps with relevance, because it tells Google exactly which jobs you do and where.
Many tradies work from home or a yard, so we set your Google Business Profile up as a service area business, listing the suburbs you cover instead of showing your home address. Then we add a page for each main service and area, and make asking for a Google review part of finishing every job. Our local SEO Adelaide page covers this in detail, and our SEO services cover ongoing work.
How Much Does a Tradie Website Cost?
Our two-page tradie websites start from $500. See the $500 website offer for what is included. Larger sites with a page for each service and area are quoted in writing on their scope.
For comparison, tradie web designers on Google's first page that publish prices (checked October 2026) charge roughly:
- $990 to $1,750 plus GST for a small multi-page tradie website at a fixed price
- $2,600 for a larger multi-page package
- $5,600 or more for a bigger lead-focused build
Some providers charge a monthly fee that includes the website instead of an upfront price. Before you sign, ask what happens to the site and the domain name if you stop paying. Hosting and the domain are ongoing costs either way, so ask for each as a separate line.
Which Website Builder Is Best for Tradies?
If you have the time and want to do it yourself, builders such as Wix and Squarespace can produce a decent tradie website. You pay a monthly fee and spend your evenings on it. WordPress is more flexible but needs updates and security care; our WordPress web design page covers what that involves.
The platform matters less than what is on the site. A tradie website on any builder wins work when it has a call button, a page for each job, your areas, real photos, your licence and reviews. In our experience, DIY sites usually fall short on the content, not the software.
Before You Hire a Tradie Web Designer
- Make sure the domain name is registered to your business, not to the designer.
- Ask whether there is a contract term, and what leaving costs. Ours has no lock-in.
- Find out whether you can update photos and prices yourself, or what each change costs.
- Look at their previous websites on your phone, not on their laptop.
- Check the price includes page titles, descriptions and the other SEO basics, not just the design.
- Ask who to call if the site goes down, and how quickly they answer.
How It Works
1. A quick call
We ask about your trade, the jobs you want more of and the areas you cover. No jargon.
2. You send what you have
Photos of your work, your licence number, a few reviews and your logo if you have one. Rough is fine.
3. We write, design and build
We write the pages for you, in the words your customers search with, and build the site.
4. You check it on your phone
You review the site where your customers will see it, ask for changes, and we launch it and link it to your Google Business Profile.
Websites for Tradies Across Australia
We are based in North Adelaide and work with tradies in every state by phone, video and email, around your hours on the tools. For Adelaide businesses, see also our web design Adelaide page.
Related Guides
- How Much Does a Website Cost in Adelaide? 2026 Pricing Guide
- Small Business Web Design: Does Your Business Need a Website?
- Lead Generation Website: How to Get Leads From Your Website
- How Long Does It Take to Build a Website? What Decides the Timeline
- Website Design Packages in Australia: What's Included and What to Pay
- How to Choose a Local SEO Agency in Australia: 9 Things That Actually Matter
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Frequently Asked Questions
How much does a website for a tradie cost?
wow.digital's two-page tradie websites start from $500. Tradie web designers on Google's first page that publish prices charge roughly $990 to $1,750 plus GST for a small multi-page site and $5,600 or more for a bigger lead-focused build, as of October 2026. Hosting and the domain name are ongoing costs on top.
Which website builder is best for tradesmen?
If you want to build it yourself, Wix and Squarespace are the easiest, for a monthly fee and your own time. WordPress is more flexible but needs ongoing updates. The platform matters less than the content: a call button, a page for each job, your service areas, real photos, your licence and reviews.
Do I need a website if I already use hipages or have a Google Business Profile?
A website is the one channel where the customer comes straight to you. Marketplaces charge fees or for leads and put you next to competitors, and a Google Business Profile works best when it links to a website that confirms what you do and where.
How many pages does a tradie website need?
Two pages can work to start: a home page and a contact or services page. As the business grows, a page for each main service and each main area gives Google more to match to searches.
Do I need to show my licence number on my website?
In South Australia, yes: Consumer and Business Services says every builder and tradesperson must display their licence number on any advertising, including their website. Other states set their own rules, so check with your state's licensing body.
Will my tradie website show up on Google?
It will be indexed once it is live, but ranking takes longer and depends on competition, your Google Business Profile and your reviews. Nobody can guarantee a ranking. We set up the SEO foundations at launch and offer local SEO if you want to push further.
Can I change photos and prices myself?
Tell us at the start if you want to, and we will build the site so you can. Otherwise, send us the changes and we will make them.
Do you build websites for tradies outside Adelaide?
Yes. wow.digital is based in North Adelaide and works with tradies in every state by phone, video and email.